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Industry Leaders
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Discover. Connect. Celebrate.
The countdown to this event is over!
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Join over 55 leading industry experts and thousands of peers from around the world in San Francisco for the 2023 Apex Summit. During this three-day event, you'll discover the latest industry tactics, trends, and technology, learn how to level up your methods from experts, and build your network in a laid-back, fun environment.
REALM SALON
March 12, 2026 / 12PM – 5PM PT
BEVERLY HILLS
California
REGISTRATION $250
Guest Registration $500
THE EXPERIENCE
Life in Perfect Proportion - Rosewood Residences Beverly Hills is pleased to host REALM for an intimate lunch in the rooftop resident lounge. Enjoy a curated lunch and refreshments, followed by a guided tour of the model residences and an introduction to the highly personalized service for which Rosewood is renowned. Meet the sales team — Sally Forster Jones, Tomer Fridman, and Amir Ensani — and experience firsthand why life at Rosewood Residences Beverly Hills is lived in perfect proportion.
A chef-led culinary demonstration featuring Gaggenau's Bauhaus-inspired appliances—over 330 years of precision engineering translated into sculptural, performance-driven design that redefines luxury kitchens.
Expert conversation with Kiel Wuellner, Senior Creative Director at Vesta Home, the #1 luxury staging brand in the U.S. Kiel will share how elite staging drives velocity, what today's buyers respond to, and where positioning commonly falls short at the highest price points.
Peer dialogue with REALM members and the brands your clients expect you to know. REALM creates the access. You gain the insight, language, and relationships that elevate how you position luxury.


Agenda
11:30 am
Shuttle departs Le Petit Pali St. Helena
12:00 pm
Pacaso listing experience for lunch & learn hosted by Pacaso
2:30 pm
Shuttle departs for the winery tours in Napa
4:15 pm
Shuttle departs winery for Sentinel Winery with Private Jet Services
4:30 pm
Tour and wine tasting at the private Sentinel Winery hosted by Private Jet Services
6:30 pm
Event concludes; shuttle returns to Le Petit Pali
All locations and timing are subject to change.
ITINERARY
Shuttle departs Le Petit Pali St. Helena
12:00 pm
Pacaso listing experience for lunch & learn hosted by Pacaso
2:30 pm
Shuttle departs for the winery tours in Napa
4:15 pm
Shuttle departs winery for Sentinel Winery with Private Jet Services
4:30 pm – Tour and wine tasting at the private Sentinel Winery hosted by Private Jet Services
6:30 pm – Event concludes; shuttle returns to Le Petit Pali
Elevate Hosts
Martha & Dennis Rush
Mary Anne Fitch
Dano Sayles
Chelsea Dimin
Agenda
We’re pleased to share the overview agenda for Elevate Maui. All locations and timing are subject to change.
Arrival
Monday, Nov 3
Elevate
Tuesday, Nov 4
Closing
Wednesday, Nov 5
1:00 PM
Wailea Beach Villa Tour + Wailea/Makena Area Education
3:00 PM
Pūpūs Hosted by Dano Sayles
Ho'olei Ocean View Rooms by Coldwell Banker Island Vacations.
5:00 PM
Welcome Pūpūs + Drinks
Hosted by REALM Members Martha & Dennis Rush.
8:00 AM
Networking Breakfast
10:00 AM
Scenic Travel to West Maui
11:30 AM
Oceanfront Listing Tour + Hua Momona Farms Chef Experience
Hosted by Mary Anne Fitch.
1:45 PM
Plantation Estate Experience
Hosted by Chelsea Dimin.
3:00 PM
Return to Wailea/Makena Area
7:00 AM
Snorkel Tour to Molokai
Brunch, DJ and water activities. Departure at 6:00 AM HST.
12:00 PM
Return to Wailea/Makena Area
AGENDA HIGHLIGHTS
11:45am Shuttle Departs
The shuttle will depart promptly at 11:45 am from Mosaic Hotel Beverly Hills, 125 S Spalding Dr, Beverly Hills, CA 90212. We recommend all guests park at the mosaic and take the shuttle as parking is extremely limited at Rosewood and Gaggenau.
12:00 - 2:00pm Lunch at Rosewood Residences Beverly Hills with Sally Forster Jones
Curated lunch and refreshments in the rooftop resident lounge, a guided tour of the model residences, and an introduction to the Rosewood sales team.
2:00 - 5:00pm Gaggenau x Vesta Home Showroom Experience
A chef-led demonstration, expert insights from Vesta Home leadership team, and peer exchange among REALM members inside Gaggenau's Beverly Hills showroom.
Register for REALM Salon Beverly Hills
Member Registration
$250
Includes:
- Registration for one person
- All events
Registration does not include accommodations and room expenses.
Guest Registration
$500
Guest or Non REALM Member
Includes:
- Registration for one person
- All events
Registration does not include accommodations and room expenses.
Accommodations
Mosaic Hotel Beverly Hills
REALM Room Block
We've arranged a room block at the Mosaic Hotel Beverly Hills at a discounted rate. Please use the link below to secure your accommodations. If the discounted rate does not appear, enter the group code REALM26 at checkout.
Brett Baer
A Visionary Leader in Furniture and Design
Brett Baer stands as a paragon in the furniture and interior design industry. As the co-founder and driving force behind Vesta Home, he has redefined luxury design and home staging. Under Brett's visionary leadership, Vesta has evolved from its roots as a Los Angeles-founded home staging company to a full-spectrum design studio coast to coast, solidifying its dominant position in the market and reshaping the relationship between real estate and design.
A master strategist, Brett has orchestrated pivotal acquisitions that have expanded Vesta's market reach while underscoring his commitment to sustainability and the transformative potential of the furniture rental market. His acumen for merging business with aesthetic innovation has elevated the company's profile, resulting in appearances on blockbuster shows such as Netflix's "Selling Sunset" and Bravo’s "Million Dollar Listing."
Brett’s extensive experience covers all facets of the furniture sector, from operational and commercial strategies to deep expertise in design trends, consumer preferences and manufacturing processes. His comprehensive approach to design and staging, coupled with his leadership in a complex design enterprise, make him an indispensable voice in the furniture and design industry.
Kiel has been in the design world since he was 15, working in home staging and real estate. A licensed realtor in three states, he holds a degree in Interior Design and also studied Historic Preservation at Saint Cloud State University. With extensive experience in residential, commercial, kitchen & bath design, and product design, Kiel has worked with high-profile clients such as Marlo Thomas, Meg Ryan, David Schwimmer, and many others (NDAs apply!). He is trusted by top developers, builders, and agents to transform large-scale spaces into warm, inviting interiors.
Before joining Vesta Home in 2020, Kiel lived in New York City, where he served as President of Newel Antiques & Fine Art. Prior to that, he was Design Director at David Scott Interiors and Creative Director at Architectural Systems. He was also part of the original design team behind the Brizo brand of kitchen & bath fixtures.
Kiel currently leads Vesta’s premium staging division for Southern California, heading his own design team, The Kiel Group.
Sally Forster Jones
As founder and CEO of Forster Jones International, she leads a successful real estate team that continues to set the bar for Los Angeles real estate. Under Sally’s leadership, the team has been a constant fixture on the REAL Trends “The Thousand” list, where it has ranked among the nation’s top real estate teams year after year. In 2019, the Sally Forster Jones Group—now Forster Jones International—was inducted into the inaugural class of the Inman Golden I Club as the top luxury team in the nation. In 2024, Sally became the only team leader in the country to earn this coveted distinction a second time. Sally herself maintains a consistent presence on several “best of” lists for real estate production, including The Hollywood Reporter’s list of Top 30 Real Estate Agents, Variety’s Showbiz Real Estate Elite, and the Los Angeles Business Journal’s annual ranking of residential real estate brokers by sales volume.
Tomer Fridman
With over $8 billion in career sales and breaking the $840 million mark for closed sales in 2022, Tomer Fridman and Isidora Fridman are the co-founders of TFG International at Christie’s International Real Estate Southern California and Co-chairman/founder of Israel Sotheby's International Realty. Experts on celebrity clientele needs and luxury estates, The Fridman Group specializes in the representation of architecturally significant homes, branded collections, land development sales, and marquee estates around the world.
Tomer continues to participate on the board of the EMEIA (Europe, Middle East, India, and Africa) for Sothebys International Realty and the duo maintains constant networking and communication with heads of offices spanning 81 countries. TFGI was named the #1 Medium Team on the West Coast and #2 in the Country by WSJ Real Trends.
The team consistently ranks as a top producing team and was recently awarded the Agent of Historical Architecture and Celebrity Property Portfolio by The Hollywood Reporter, and the duo is continuously named to Variety’s Showbiz Real Estate Elite. The team currently holds the record for the most expensive home sale ever in the San Fernando Valley and continues to set records by selling pedigree properties across California.
Amir Ensani specializes in luxury new development. Mr. Ensani is the Head of Architectural Committee at Sierra Towers, over the past year he ran sales for SHVO Development at the Mandarin Oriental Residences in Beverly Hills, an estimated 500M sell out, and this year, Mr. Ensani has closed the highest condo sale in Beverly Hills at $3,954/ SF. Prior to this, Mr. Ensani was the senior sales associate for the Woodbridge Capitals’ 2.5 Billion Dollar Century Plaza development. He is the known luxury consultant on Real Estate acquisition strategies and development for high-end developers, international investors, and local buyers looking to remodel or build up a portfolio. Amir’s passion and experiential knowledge for the niche of luxury developments across Los Angeles, has created irreplaceable and invaluable relationships with owners, agents, Los Angeles building officials and vendors across the board that allows him to facilitate a seamless customer experience and provide clients with the comfort and means to make informed decisions. Mr. Ensani holds a bachelor’s degree in Business and Technology from Loyola Marymount University.
Rosewood Residences
BEVERLY HILLS
A boutique collection of just 17 private homes in the heart of Beverly Hills, moments from the city’s most celebrated hotels, dining, and shopping. Designed by Thomas Juul-Hansen, each residence is defined by gracious proportions, abundant light, and exceptional privacy. The estate homes are complemented by the intuitive, highly personalized service for which Rosewood is renowned. Residents enjoy a rooftop pool, fitness center overlooking the city, and curated dining experiences - all within a discreet, residential setting.
Guided by Rosewood’s philosophy, A Sense of Place®️, the architecture and experience reflect the culture and character of Beverly Hills itself.
Gaggenau Beverly Hills Showroom
Close to the famous Rodeo Drive, Gaggenau’s newly opened Showroom reflects LA's coastal chic style in its finishes and a nod to Spanish Revival in its architecture.
The space embodies modern-day living with an open-planned concept that allows for a seamless flow between the entertaining spaces.
257 N Canon Dr Suite 102
Beverly Hills, CA 90210
Vesta Home
A LUXURY STAGING, INTERIOR DESIGN + FURNITURE STUDIO
Vesta blends high-style design with real-life comfort on a scale that no other company can match.
Our full-scale interior design services, expert staging (we're the largest luxury home staging firm in the country), custom furniture production and devoted customer support make us an all-in-one source for the real estate trade, design trade and homeowners.


